Win a Pinarello frame from CarbonBike

CARBONBIKE was created in 1988 by Peter Schroen, a former professional cyclist and cycling enthusiast. He took the opportunity to become the official distributor of the PINARELLO brand for Belgium and the Grand Duchy of Luxembourg.

For 10 years, the company focused on the distribution of bicycles, parts and accessories. But soon the company expanded and two salesmen were recruited to cover the growing national demand.

Dietrich Schroen, Peter’s son, joined the company in 2008. He brought new and innovative ideas to develop the already established company. Carbonbike quickly became a distributor of premium brands characterised by products of exceptional quality.

Since then, the company has grown by constantly seeking exclusive products to meet the high demand of the bicycle market. In 2009, the BeNeLux distribution for BIOTEX, an Italian manufacturer of technical thermo-regulating sports underwear was launched. The PINARELLO range was also expanded with the MOST brand of bicycle accessories such as carbon stems and handlebars.

In 2010, Carbonbike added the famous Italian KASK cycling helmets to its portfolio for the Belgian-Luxembourg market.

2013 was an extremely important year: in February, Carbonbike moved to a new site in Waremme, offering better visibility, more space and a modern showroom.

The excellent results in Belgium allowed the company to expand the distribution of KASK helmets to the Netherlands.

And the growth continued in 2014 when Carbonbike added French cycling socks R°afa’L, Italian cycling clothing GIORDANA and the famous German cycling brand STEVENS BIKES to expand their range of brands for the BeneLux.

In 2017, ASTUTE, a premium brand of handmade Italian saddles, was added as well as KOO (Italian cycling sunglasses). In 2018, France’s MULEBAR (organic and vegan sports nutrition) and Belgium’s VENILU (folding electric bikes) were added to the BeNeLux portfolio.

2019 was another milestone year in the company’s history with no less than 3 new brands added:

DOTOUT, an Italian cycling fashion brand offering stylish clothing and accessories, SUPLEST, premium Swiss cycling shoes (for the Netherlands and Luxembourg) and SCOPE CYCLING, a young and innovative Dutch wheel company (for the Belgian and Luxembourg market). In addition, Carbonbike has been offered by PINARELLO the opportunity to expand its distribution of the iconic brand in the Netherlands, making it the sole distributor for BeNeLux!

With all of these brands, Carbonbike is proud to present a very complete range of TOP of the range brands, complementary to each other.